Clients’ information collection starts when they are sitting at one piece of your comfortable salon furniture, having the first time consultation with one of your professionals. It is necessary to fully train your receptionist or professionals with the data collection skills so that clients will not be harassed or pushed for offering data. Endless form fillings or question answering can push your clients away from your salon. So please collect the information from them step by step, with the methods like consultation form filling, survey, feedback collection or personalized free talks. It is important to keep in mind that information collection is for drawing a full picture of your clients and building up good client relationship, rather than turning them away.
Salon form filling: most salon offer first-time clients with a registration form, or called consultation form, client record form/card to fill. It is a good way to collect the basic information like name, gender, address, contact details. Birth date can be added as an optional filling to avoid harassment. Some more optional questions can be included to get advanced information. But please add some phrases to encourage their answer, like “in order to update the latest hair trends to your interest on time, please tell us about…”.
Privacy protection: you should assure your clients that their personal data will be protected privately. In this case, the clients’ form should be locked safely and specific data base software can be used to manage client data.