In the high competition salon business environment, each client that enters to your salon is valuable. Therefore, it is important to set up a client information file for each of them. All the information data collected from clients step by step will help you to know your clients better, communicate with them easier, and market your salon products to them in a timely manner.

Know your clients’ preferences and expectations: you can know better on clients’ preferences and expectation on their hair & beauty styles by collecting information on age, hobbies, lifestyles, and working status, etc. It will help you to recommend the right services and products to tailor their different needs and wants.

Client communications: reminder letters or coupons can be sent to clients who do not visit your salon frequently, especially for those who may forget to use their salon loyalty card points for a while. The clients can be informed on time if a salon brings in new services, new salon furniture and equipment with latest technologies. Their feedbacks on these new services or technique are necessary to collect on the data base for further improvement. A birthday card or special gift sent to clients on their birthday will help to build up good salon relationship with them.

Marketing purposes: with the detailed clients’ information, you can send them all your salon products details, special offers, seasonal promotions, special salon events or free new service trials, etc. by direct mailing, emailing, or texting marketing methods.