There is a classic survey on “Salon Psychology”, offering statistic that 68 percent of salon frequent visitors go to their hairdresser mainly for psychological reasons; and 84 percent of these frequenters tend to trust the hairdresser’s advice over their therapist’s if they have one.
Salon Psychology: it is concluded that a salon frequent client may spend a third of the time in talking about their personal problems, woes or pressure with an emotional or psychological nature. If the hairdresser is warm and wise person paying enough patients in listening to clients emotional or psychological problems, the clients may trust a hairdresser’s advice over a therapist’s.
Recommendation: if you believe in this salon psychology, you can bring it into your client services. In fact, it is not encouraging the hairdressers to act as a psychotherapist to try giving advice on clients’ emotional or psychological problems. When a client lying on the comfortable salon furniture in a hair and beauty salon, enjoying hairdresser’s professional services, they may want mentally soothing combined with the physical relax. It is a good time for hairdressers to explore the clients’ personality and lifestyle, to find out their unspoken needs and offer them specific services. Clients may just need a “neutral sounding board” to listen and share their feelings. Therefore, using ear is better than giving advice.